Company History: K.P.Namboodiri’s Ayurvedics is a fast growing company based in Thrissur District of Kerala State. Being one of the most popular products of K P Namboodiri’s, “Dantadhavanachoornam” traces its beginning to some eight decades back. It was from a former royal family our founder K Pothayan Namboodiri (K.P Namboodiri) obtained the unique Ayurvedic formulation, which paved way for the formation of this great product. After his demise in 1957, K.Raman Namboodiri his second son steered the company and established the business in the whole of Kerala by competing with Multi-Nationals. Sri K.Bhavadasan, the third generation of the family had to take over the Company in the year 2000 in his early thirties. It is because of the unexpected and early demise of his father Sri Raman Namboodiri, Sri K.Bhavadasan took over the company at that point of time.
The first task of Shri Bhavadasan was to undertake automation to cater the increasing need of the customers. With a view to meet the challenges of the future, the company built a state-of-the-art factory with computer-controlled machinery. Now K.P. Namboodiri's has grown to a corporate level under the brilliant leadership of Sri Bhavadasan, who is its Managing Director.
Presently K.P.N. Group comprises of the following ventures:
a) K.P.Namboodiri's Ayurvedics
b) K.P.N Products
c) K.P.Namboodiri's Auditorium
d) Devaragam Resorts P Ltd
e) Ramco Herbals P Ltd
f) Pothayan Namboodiri Charitable Trust
Branches: K.P.Namboodiri's has branches at Coimbatore in Tamil Nadu and Unjha in Gujarat State.
Products: For around 82 years company had concentrated its business only with a single product; “Danatadhavanachoornam”. By 2007 K.P.Namboodiri’s added one more oral product with the name “K.P.Namboodiri’s Ayurvedic Tooth Paste” in variant and different packings.
Marketed under the same popular brand name of K.P.Namboodiri’s, the toothpaste also comes in different grammages with revamped logo under the concept of “Stronger, by Nature”, it is perfectly reflecting the company’s new vision. Knowing the pulse of younger generation the company launched another quality product in toothpaste category with the brand name “K.P.Namboodiri’s Ayurvedic GEL Tooth Paste”. These products marked great acceptance by the market in a very short time.
Our Toothpaste contains inter alia natural extracts of black pepper, which has clinically proven anti-bacterial powers. Amla-a rich source of Vitamin C with natural astringent properties, clove-the time-tested remedy for toothache and several other dental issues etc. K.P.Namboodiris also came out with generic products like "Dahamukthi", a health drink and "Vasana Bhasmam" (scented vibhoothi).
The Company was anxious to extent its services in the areas of hair care and skin care products. With this intention, company launched Ayurveda based shampoo (both regular and anti-dandruff) and hair oil during July 2010. These products also stood for quality with reasonable pricing and achieved good acceptance in the market quickly.
Company’s desire to enter into skin care products was full-filled in October 2010 when it launched “K.P.Namboodiri’s Ayurvedic Soap” in three different variants – Sandal, Sandal + Turmeric and Sandal + Ramacham. Customers distinguished these products by its quality and price. K.P.Namboodiri’s has many more products in the pipeline and hopes to launch them in in a phased manner.
In further process of diversification, Company entered into an entirely different area when it inaugurated “Hotel Devaragam” in February 2011. It is one of our most prestigious hospitality division located in the famous pilgrim centre at Guruvayoor, Kerala. This division offers all the modern comforts of a star hotel in the traditional way providing well-equipped guest rooms and suits, fine restaurant and comfortable banquet hall.
Areas of Operation and Scope of Export: The Company’s flagship brand “Dantadhavachoornam” is the largest selling brand in Kerala’s tooth powder market with 75 to 80% share. It has a strong presence in Tamil Nadu and Karnataka with encouraging acceptance in other States of the country. The product is also being export to Middle East countries. We are exploring the scope of extending the Export to Europe and other Countries.
Research & Development Department: Rightly understood the scope for Ayurveda in personal care products K.P Namboodiri’s set up a detailed and fully equipped modern Research and Development Department, with substantial investment to aid and speed the process of further innovations. With a view to fulfill its ambitious brand extension program, the company was able to get experienced Research and Marketing Professionals with lot of success stories to their credit in Multi-National companies. These measures have helped the company to gain a clear edge over the competition and to consolidate its very generous customer support.
K.P.Namboodiri’s Mission & Vision: Mission of K.P.Namboodiri’s is to cater the needs of general public in the field of oral, skin and hair care products with a pure Ayurvedic approach. Our vision is to keep up the concept “Back to nature” by delivering quality products with affordable price tags. We also aim to fulfill the needs of tourism development in Kerala.
The company believes that it is because of the dedication of its employees, trust reposed by generations of customers and the uncompromising standards of quality that is behind the wide acceptability of K P Namboodiris brand in the competitive market. The Company’s turnover has become double when considering the figures five years back. With a definite vision to make the turnover five fold in another five years period, the company is working to introduce new products/projects and to expand the areas of operation geographically.