Company History : K.P.Namboodiri’s Ayurvedics, is a fast growing company based in Thrissur District of Kerala State. Its branded product “Dantadhavanachoornam” traces its beginning to some eight decades back, when its founder K.Pothayan Namboodiri (K.P.Namboodiri) obtained a unique Ayurvedic formulation from an erstwhile royal family. After his demise in 1957, K.Raman Namboodiri, his second son, steered the company and established the business in the whole of Kerala by competing with Multi-Nationals. Sri K.Bhavadasan, the third generation of the family, had to take over the Company in the year 2000 in his early thirties, on the unexpected and early demise of his father Shri Raman Namboodiri.
The first task of Shri Bhavadasan was to undertake automation to cater the increasing need of the customers. With a view to meet the challenges of the future, the company built a state-of-the-art factory with computer controlled machinery. Now K.P. Namboodiri's has grown to a Corporate level under the able leadership of Shri Bhavadasan, its Managing Director. Presently K.P.N. Group comprises of the following:-a. K.P.Namboodiri's Ayurvedics
c. K.P.Namboodiri's Auditorium
d. Devaragam Resorts P Ltd.
e. Ramco Herbals P Ltd.
f. Pothayan Namboodiri Charitable Trust.
K.P.Namboodiri's has got branches at Coimbatore in Tamil Nadu and Unjha in Gujarat State.
Products: After 82 years of business in single product viz. “Danatadhavanachoornam”, in variant and different packings, K.P.Namboodiri’s added one more oral product with the name “K.P.Namboodiri’s Ayurvedic Tooth Paste” during 2007. Marketed under the same popular brand name of K.P.Namboodiri’s , the tooth paste also comes in different grammages with revamped logo under the concept of “Stronger, by Nature”, reflecting the company’s new vision. Knowing the pulse of younger generation the Company launched another quality product in tooth paste with the brand name “K.P.Namboodiri’s Ayurvedic GEL Tooth Paste”. These products were well accepted in the market in a very short time.
Our Toothpaste contains inter alia natural extracts of Black pepper which is clinically proven for its anti-bacterial powers; Amla-a rich source of Vitamin C with natural astringent properties; Clove-the time-tested remedy for toothache etc. K.P.Namboodiri's also came out with generic products like "Dahamukthi", a health drink, and "Vasana Bhasmam" (scented vibhoothi).
The Company was anxious to extent its services in the areas of hair case and skin care products. In this process it launched ayurveda based shampoo (both regular and anti-dandruff) and hair oil during July, 2010. These products also stood for quality with reasonable pricing and were well accepted in the market in a very short time.
Company’s desire to enter into skin care products was full-filled in October, 2010 when it launched “K.P.Namboodiri’s Ayurvedic Soap” in three different variants – Sandal, Sandal + Turmeric, and Aandal + Ramacham. Customers distinguished these products also by its quality and price.
K.P.Namboodiri’s has many more products in the pipe line and hopes the launch in phased manner.
In further process of diversification, the Company entered into an entirely different area when it inaugurated in February, 2011 its most prestigious hospitality division “Hotel Devaragam” in the famous pilgrim centre at Guruvayoor, Kerala. This division offers all the modern comforts of a star hotel in the traditional way providing well equipped guest rooms and suits, fine restaurant, and comfortable banquet hall.
Areas of Operation and Scope of Export: The company’s flagship brand “Dantadhavachoornam” is the largest selling brand in Kerala’s tooth powder market with 75 to 80% share. It has a strong presence in Tamil Nadu and Karnataka with encouraging acceptance in other States of the country. The product is also being exported to Middle-East countries. We are exploring the scope of extending the Export to Europe and other Countries.
Research & Development Department: Rightly understood the scope for ayurveda in personal care products K.P.Namboodiri’s set up a well and fully equipped modern Research and Development Department with substantial investment to aid and speed the process of further innovations. With a view to fulfil its ambitious brand extension programme, the company was able to get experienced Research and Marketing Professionals with lot of success stories to their credit in Multi-National companies. These measures have helped the company to gain a clear edge and to consolidate its base of unstinted customer support.
K.P.Namboodiri’s Mission & Vision: Mission of K.P.Namboodiri’s is to cater the needs of general public in the field of oral, skin and hair care products with ayurvedic approach, and other generic products, keeping high quality at affordable rates and keeping the concept of “Back to nature”. It also aims to fulfil the needs of tourism development in Kerala.
The company believes that it is on account of the dedication of its employees, the trust reposed by generations of customers, and the uncompromising standards of quality followed all along, it could gain wide acceptability in the competitive market. The Company’s present turnover is double of that relating to five years’ ago. With a definite vision to make the turnover five fold in another five years’ period the company is working to introduce new products/projects, and also to expand the areas of operation geographically